There is a new reason why they are referring to it as smart graphics. A lot of the signs and graphics austin work being done for local city businesses can be reproduced online in different stages. Not only are smart, well-trained and highly qualified and professional graphic designers being commissioned to design the graphics for commercial and retail business’s signs using smart and sophisticated software programs, they are readily sharing their information.
The signs and graphics business invites the client to be part of the design, development and delivery process. This is how it works. For convenience, no client needs to visit the shop. Whatever design proposal has been put together will be emailed. Or a free online account will have been created. An interactive, integrated, user-friendly environment is created online on behalf of the discerning client. He is able to view all material live and as it happens.
There may be nothing wrong with the design intentions, but so it goes that the commercial or retail consumer also has the right to change his mind. When he does this online, no inconvenience is being created. Not for the graphic design team. And certainly not for him. In this environment, no resources have been wasted. No hard and fast materials need to be used at this stage. But as always, the critical point has to be reached.
It is decision-making time. But at this stage, the design project may have undergone more than enough changes that all and sundry are more than well-satisfied. The final outcome is visible to passersby. It gets their notice. As a visual presentation, it is allowed to be painterly. But these days such presentations have gone digital. Another feather in the cap for the signs and graphics display team perhaps.